The Amazon Fire Phone can now be had for less than a buck.
The e-commerce giant said Monday it’s now offering the 32-gigabyte version of its first smartphone, which went on sale in July, for 99 cents with a two-year contract, down from $200. One year of Amazon’s Prime service is still included as a short-term promotion. A year of Prime, which offers free two-day shipping and streaming music and video libraries, usually costs $99.
by Ben Fox Rubin September 8, 2014 10:03 AM PDT
Amazon also slashed the price of its 64GB Fire Phone to $100 with a two-year contract, down from $300.
The new pricing for the Fire Phone, offered exclusively through AT&T in the US, could give the smartphone a much-needed shot in the arm, as the device faces tough competition from Samsung, Apple and others. A study last month suggested that Amazon wasn’t selling all that many Fire Phones, although the company doesn’t disclose its sales figures.
Also Monday, the Fire Phone became available for preorder in the UK through an exclusive deal with O2.
The Fire Phone, with a 4.7-inch display, provides two features not found in other smartphones. It offers something Amazon calls Dynamic Perspective, which provides a 3D effect on the phone by using four front-facing cameras that track eye movement. Firefly is another key feature, which uses the rear camera to identify products and bar codes, providing details about over 70 million products and making them readily available for sale through Amazon.