Merchant Profile: We are proud to welcome The Harlem Brewing Co. as a Merchant at the African Union Expo 2016

The Harlem Brewing Company will be providing  beer and food pairings with African & Caribbean cuisines highlighting the alligator pepper  and other spices in the their products.
Visit AfricanUnionExpo.org for more information for Merchants and general Attendees or email  info@africanunionexpo.com or phone 646-502-9778 Ext. 8002

Celeste Beatty and her team are a minority women owned business that has been doing great things since their inception. The product are now carried by FreshDirect & WalMart which speaks volumes towards their journey and success.

More details on the Harlem Brewing Company are below:

Back_Card

the first brews were made in her studio apartment right across from Marcus Garvey Park. She’d finally opened the gift of a home brew kit that sat in the closet for several weeks (that might explain why the first brewed weren’t such a hit). So, she kept on brewing, never giving up on perfecting her recipes. After challenges trying to open a local brewery, she took her home grown recipes to Olde Saratoga Brewery, working closely with Paul and Chris, both fine brewers, Beer (1)bottling her flagship Harlem Brew-Sugar Hill Golden Ale. On June 19, 2001,none of the packaging materials were ready so recycled beer boxes were gathered. With the amazing support from family, friends and neighbors (Uncle Arthur drove a Penske truck full of the first batch of beer over the river and through an upstate area called Harlem Valley back to 125th Street), Harlem Brewing Company launched at the Studio Museum in Harlem.

visit http://www.harlembrewing.com for more information HBCLogo

Merchant/vendor assistance form

Needs requirements from merchant for Proposal for Go Africa! At Harlem 116th street (Street Festival) on July 18th, 2015 (Event ID:169974)

 

 

Needs Requirements of Merchant(s) for Go Africa Harlem Street Festival on July 18th 2015

 

The Go Africa! Harlem event is looking to have at street festival on July 18th 2015 within the boundaries of Lenox Avenue and Frederick Douglass Boulevard (Eighth Avenue) on 116 street on July 18thin the year 2015 between the hours of 10am – 9pm.

 

In order to have an event that would be financially and economically successful for the Merchants on 116th we need to how we can best help you. Below is a short list that is designed for us to gather your requirements and then work with you in order to best assist you in participating in the event.

We are looking to provide proactive support (financial, education) and general assistance to all current vendors in the defined area to ensure that they are able to reap the economic and social benefits of the street festival.

 

Please list in detail what your feel you may need in order to be able to participate in the Street Festival:

 

  • Assistance and guidance with permit and licenses: Please list the type of Licenses or permit that you feel you need: ____________________________________________________________________________________________________________________________________________________________________
  • Financial assistance for food, supplies, labor: please list in detail what in this area is needed ______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
  • Food cart and Merchandise carts: _____________________________________________________________________________________________________________________________________________________
  • Small business loans for the event: list what in particular is needed and why________________________________________________________________________________________________________________________________________________________________
  • Credit card processing_________________________________________________________________________
  • Other items needed:___________________________________________________________________________________________

Name (Print):___________________________

Business/organization name: __________________________

Address:________________________

Phone_________________

 

Signature:______________________________ Date:______

https://nyceventpermits.nyc.gov/cems/

Go Africa! At Harlem 116th street (Street Festival) on July 18th, 2015 (Event ID:169974)

Go Africa Network Inc. Is proposing to 1 day street festival within the boundaries of Adam Clayton Powell (7th Avenue) and Frederick Douglass Boulevard (Eighth Avenue) on 116 street on July 18th in the year 2015 between the hours of 10am – 6pm.

see  https://nyceventpermits.nyc.gov/cems/ for more details

Rationalization and Purpose: 

The promotion of progressive positive events in Communities such as Harlem could yield positive soci-economic returns for the populous of the indigenous area while also providing general awareness throughout the broader community. While also contributing toward additional opportunities for local merchants to generate revenue while promoting brand awareness. Additively promoting  multi-cultural diversity over the long-term for the unique goods and services provided by African merchants on 116th street and within the general proximity.

Goal:

In recognition and acknowledgment of the significant presence of African and African centric merchants along the corridor of 116th street in Harlem, New York city. The Go Africa Network Inc. a 501(C)(3) non-profit focusing on Development, Education and trade initiatives for Africa. Is proposing to have a 1 day street festival within the boundaries of Lenox Avenue and Frederick Douglass Boulevard (Eighth Avenue) on 116 street on July 18thin the year 2015 between the hours of 10am – 9pm.

 

Parameters and Scope of the Street Festival:

 

The Street Festival will seek to provide local and regional merchants that have African centric goods and services allotted space on 116th street from the curb in allotted parameters as prescribed by the City of New York for such an event. Preference will be given to African Merchants for space during the event on a first come, first served basis. All merchants, vendors, and services entities would be required to be licensed and have valid permits by the applicable agencies in the City of New York for selling, promotion, solicitation, and delivery of their particular goods and services.

The merchants and vendors will be categorized as follows:

 

  • Food and Beverages
  • Clothing and Apparel
  • Health and Wellness Services (Medical, health, Mental, testing services)
  • Financial services (Banking, insurance, etc.)
  • City agency services (Immigration, housing, social services).

All merchants/vendors will adhere to the usage either of standardized tables/chairs and/or full-service self-contained, carts/trucks to keep costs to a minimum.

All food and beverage merchants ideally will operate from full-service, self-contained carts/trucks with self-contained power sources and/or provide their own setup at cost to themselves or via subsidies for local merchants.

 

Event Location, time, and duration:

 

Go Africa Network Inc. Is proposing to 1 day street festival within the boundaries of dam Clayton Powell (7th Avenue) and Frederick Douglass Boulevard (Eighth Avenue) on 116 street on July 18thin the year 2015 between the hours of 10am – 6pm.

 

Outreach and Promotion of Event:

 

Once the Go Africa! At Harlem 116th street 2015 (street festival)  is approved by the Community board, a general promotion campaign will be conducted in concert with applicable city agencies, government consulates, trade offices, and news media, etc. to solicit merchants and vendors to participate in the event. A website will be setup the document and secure all registered merchants/vendors and their allocated spaces to ensure complete transparency with all parties and City agencies. All merchants/vendors will have to supply their applicable city issued permit license number/certificate in order to complete registration.

 

A general promotion campaign will be conducted in concert with applicable city agencies, government consulates, trade offices, and news media, etc. to drive aware and attendance for the target audience and the community at large.

 

Event attendance, promotion, staffing and pre-screening on day of the event:

 

 

All attendees would be provided the following per entry to the street festival:

  • Tote gift bag containing (gifts and promotional items provide by local and international government agencies/consulates, and corporate sponsors).

 

Pre-screening will be conducted for identification to ensure only adults are provided applicable items.

Adults will be provided wrist bands to ensure applicable services are provided only to adults for certain goods and services.

 

Health services personnel will be in attendance to address any health related issues and emergencies until applicable government health and emergency personnel can arrive.

 

Staff members dressed in clearly identifiable attire will be on hand to assist and address issues with Merchants, vendors, attendees, sanitation, and security (in concert with NYPD).