African Union Expo 2015

The high failure rate of startups, particularly in emerging markets like Kenya, underscores the need for robust due diligence. The lack of reliable credit structures and data in these economies poses a significant challenge. Businesses often rely on informal networks and credit arrangements, making them vulnerable to unforeseen risks. The recent failures of prominent Kenyan startups highlight the importance of stress-testing business models and ensuring adequate capital reserves to withstand economic shocks.